BigRoad
BRAND IDENTITY | DESIGNER | MARKETING CAMPAIGNS
BigRoad, an electronic logging device technology company targeted a rapidly growing market due to US and Canadian ELD trucking legislation. An untapped market resulted in unique challenges and successful results.
Below are some samples of branded work displaying visual consistency and newly developed brand direction.
RESULTS
Collaborated on and launched the industry’s first referral campaign, generating over $500,000 in annual recurring revenue (Nov 2017 and Dec 2017).
Supported, executed, and delivered marketing initiatives, supporting a 925% growth in monthly SQL (highest earning from Jan 2017 to Dec 2017).
Brand asset refresh including iconography system, photography, resource materials, templates, tradeshow booth, truck, and 70’ trailer wraps.
Developed and launched product packaging for POS on Amazon e-commerce.