Bonfire Interactive
BRAND IDENTITY | ART DIRECTION | MARKETING CAMPAIGNS
Led design and creative direction for all corporate and marketing materials, including digital and print collateral, lead generation campaigns, customer marketing campaigns, digital and print advertising, field and event marketing, data visualization, landing pages, presentations, and corporate communications across the organization.
Developed and created a refreshed Bonfire brand alongside the Communications and Marketing team (launched May 2020). Pictured above is a section of the visual brand guidelines. The brand refresh was targeted towards updating messaging, product positioning, and visual identity to better resonate with the audience therefore increasing brand adoption and in turn increasing conversion rates.
The procurement industry isn’t always the most exciting, but that doesn’t mean impactful work isn’t happening. We wanted to bring an energetic, simplistic, and approachable tone to our visual identity. By utilizing a refreshed vibrant colour palette, bold geographic shapes, and grid to compliment the logo elements, we were able to achieve our goals. The brand now speaks more directly to the product benefit we serve: procurement made simple.
How we engage and position Bonfire in marketing campaigns is just as important. Oftentimes these are the first brand impressions. Above are some examples of the Bonfire visual identity applied to marketing programs and initiatives.
In order to connect with the our target audience and break through the industry noise, we strategize new and exciting campaigns to celebrate prospects and clients. This Bonfire branded video is an example of a year in review client and propsect marketing campaign.
Program Manager: Chris Lacey
Art Director and Designer: Samantha Johnston
Video Production Agency: Innertainment