Canada Goose
DESIGNER | BRAND IDENTITY | GLOBAL CAMPAIGNS
Canada Goose is a globally recognized luxury outerwear brand that prides itself on its reputation for quality.
Designed and executed all seasonal and promotional brand campaigns, advertising, and marketing visuals (including global initiatives) across a variety of mediums with a focus on the Youth, Kids, and Baby line.
Polished and further developed the Canada Goose brand through asset updates and new creative systems.
(Product tags, product systems, merchandise manuals, workbooks, lookbooks, billboards, Arctic Circle publication, e-commerce website launch 2014, internal communications, newsletters, design systems, swatches, etc.)
Designer: Samantha Johnston
Art Director: Jennifer Bryant
Chief Marketing Officer: Kevin Spreekmeester